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Superbowl Ad Misses the Point

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***NEWS RELEASE*** 

For Immediate Release

February 26, 2024

CONTACT:
Hamilton Strategies, Media@HamiltonStrategies.com, Beth Bogucki 610.584.1096, ext. 105

‘He Gets Us’ Super Bowl ad ‘missed the entire point of the Gospel,’ claims Dr. Alex McFarland

“The ludicrously trivial ‘He Gets Us’ commercial watered down the power of the Gospel by seemingly condoning anti-biblical lifestyles such as transgenderism and pro-abortion activism”

GREENSBORO, N.C.Approximately 123.7 million people tuned in to watch Super Bowl LVIII on February 11, 2024, making it the most-watched program in U.S. television history. Due to the magnitude of the viewership, companies spend top dollar on commercials, with some brands spending upwards of $7 million for 30 seconds of air time. One commercial, the He Gets Us” foot washing campaign, created a stir for its controversial messaging. Featuring unlikely companions coming together while washing each other’s feet, the ad claims, “Jesus didn’t teach hate. He washed feet.” This theologically ambiguous commercial “failed to convey anything of the Gospel to the hundreds of millions who saw it,” argued one concerned pastor, Jamie Bambrick, who created a Gospel-centered ad to replace the “He Gets Us” campaign that features the reformed Christian lives of a former atheist, jihadist, Ku Klux Klan member, drug addict, gang leader, drag queen, porn star, LGBTQ activist, and more.

“The ‘He Gets Us’ campaign missed the entire point of the Gospel,” said the Founder and President of Alex McFarland Ministries Dr. Alex McFarland. “Jesus not only ‘gets us,’ but redeems and delivers us from our sins. Jesus washing the feet of sinners isn’t the end of the story — the Gospel has the power to transform the lives of all who choose to believe in Him. The ludicrously trivial ‘He Gets Us’ commercial watered down the power of the Gospel by seemingly condoning anti-biblical lifestyles such as transgenderism and pro-abortion activism. Christians are called to effectively tell the world how we might be born again and relinquish our sinful nature. Any alternative Gospels are manmade, and therefore not the Gospel.

“For a theologically accurate advertisement for the Gospel, Pastor Bambrick’s ‘He Redeems Us ad tells the beautiful truth — from the ashes of our sinful, fallen nature, believers can be reborn through the saving power of the Gospel.”

To see Dr. Alex McFarland in the latest episode of the Truth & Liberty Live Call-in Show, click here.

Alex McFarland currently co-hosts Exploring the Word on the American Family Radio Network, airing daily on nearly 200 radio stations across the U.S. He is also the host of the “Alex McFarland Show,” which airs weekly on NRB TV and YouTube. The “Alex McFarland Show” podcast is available here. Alex McFarland co-hosts the “Truth and Liberty Live Call-in Show,” along with Andrew Wommack, Mark Cowart and Richard Harris. The show airs each night, from 5:30 – 7:00 p.m. ET, and McFarland hosts Tuesday nights.

McFarland and theologian Bert Harper, veteran cohosts of the nationally syndicated broadcast Exploring the Word, are proud to announce the launch of their latest book, “100 Bible Questions and Answers for Families.” A follow-up to their previous work, “100 Bible Questions and Answers,” this powerful new book promises to guide through some of the most common challenges and queries people have about God, the Bible, and Christian living.

Alex McFarland has authored or co-authored more than 20 books, including the newly released “100 Bible Questions & Answers for Families,” “10 Issues that Divide Christians,” “The God You Thought You Knew,” “10 Answers for Skeptics,” “10 Answers for Atheists,” “The 21 Toughest Questions Your Kids Will Ask About Christianity,” published by Focus on the Family, and more. He directs Biblical Worldview and teaches in the School of Practical Government for Charis Bible College, located in Woodland Park, CO.
 

McFarland is a frequent guest on Fox News and has been interviewed by other media outlets including Fox and Friends, Focus On The Family radio, NPR’s All Things Considered, The New York Times, The Washington Post, BBC, CBN, La Vie (France), and various news outlets including CBS, FOX, NBC, CSPAN, SRN, and the Associated Press (AP) wire service. He is a contributing writer in print and electronic media, including LA Times, Boston Herald, OK- Celebrity News Magazine, Christianity Today, Charisma, On Mission, Billy Graham’s Decision Magazine, and more.

Learn more about Alex McFarland Ministries at its website, Facebook and Instagram pages, or X feed.

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To schedule interviews with Alex McFarland, contact Media@HamiltonStrategies.com, Beth Bogucki, 610.584.1096 ext. 105.

Alex McFarland

Alex has preached in over 2,200 churches throughout North America and numerous more internationally. He also speaks at Christian events, conferences, debates, and other venues to teach biblical truths and preach the gospel.

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